Native union
As owner of all things content for the lifestyle technology brand, I worked with the team on everything from website copy, eDMs, social media, and blogs to strategizing product launches. With the creative team, we even built Native Union’s video capacity from 0 to an ever-growing database of product & brand content.
Designing the Stow Collection
A piece detailing the design process behind the brands’ first soft goods collection.
FLYDESK Founder JB on the Future of Work
An interview feature with JB, founder of a new remote work app, discussing his views on entrepreneurship, post-Covid work & how he wants to make his mark.
To New Beginnings
A conversation with the brands’ CEO & Creative Director, documented to mark the landmark launch of Native Union Paris.
Fusing Fashion & Tech with Maison Kitsuné
The design process & inspiration behind the exclusive collaboration with Paris-meets-Tokyo multifaceted brand, Maison Kitsuné.
Do More with the New Standard of Charging
An informational piece on Power Delivery charging to build on the brands’ tech positioning in a more user-centric way.
Crafting Classic Leather
A deep dive into the brands’ longtime work with genuine Italian leather, highlighting the importance of craftsmanship & attention to detail.
Video production
From drafting storyboards and briefs to writing all scripts and even recording voiceovers, I built the brands’ video capabilities from the ground up.
Product Launch & Introductions
Informational product content for key launches, created for both B2C and B2B use.
Brand Introduction
While the brief was originally for a virtual B2B exhibition (hello, Covid), we took the chance to transform the project into something bigger that we could utilize for all brand channels.
